Last month, we detailed a few of the possible replies to some of the top questions from your customers. But if there’s one thing that’s certain in business, it’s that customers will always have new and exciting (and… other) questions to ask.
Which questions do customers want answered? Here are four additional inquiries you’ll want to brush up on:
- What are your credentials? Sure, this question is kind of part and parcel with the ‘Why Should I Trust You?’ and ‘What Sets You Apart’ queries from our last round, but it’s a bit more specific. Prospective customers want to know that you’ve gone above and beyond simply being “awesome” – and that means putting in the sweat equity to earn the bona fides that will ultimately secure their business.
Accolades and awards are also important to tout. Toot that horn. A laundry list of honors from various organizations and institutions signifies that your company is – yes – awesome, but also comprehensive, competitive, and willing to be continuously evaluated by industry peers.
For telephone answering services, for instance, the gold standard is the Association of TeleServices International. ATSI certification programs demand time, effort, and monetary commitment to maintain and remain a hallmark of a tireless, trustworthy answering service.
- Do you specialize in my particular need? There’s a reason that people don’t hire car mechanics to do their gardening, or a sous chef to pump their septic system. Specialization is the key to long-term success, and your customers want to know you’re the company for their unique job (even if it’s not really all that unique; we’ll keep that between us).
- How long has your team been together? Longevity is equated with many plusses, from experience to morale. Prospects want to know that the team they hire is a fine-tuned machine, not only capable of working together as a unit – but stronger for it. And a low turnover rate says more about your business and its dedication to quality than any advertisement ever could.
- How much is it going to cost? Surprised we’re just getting to this one? It’s a touchy subject, right? Customers want to know how much it’s going to cost them (except, they don’t really want to know), and companies don’t want to scare prospects away with a price tag – even if it’s legit and needed. The best business partners will be straightforward and 100% transparent. In most cases, cost-effectiveness is always going to outweigh upfront costs. By eliminating inefficiencies for your customers and reducing overhead, you may be able to help them save thousands on the backend. Spending a bit more for specialization – there’s that buzzword, again – can result in tremendous ROI in the long run.
Focus Answering Service can help your business eliminate inefficiencies, save money, and provide answers to your callers’ most important questions, 24 hours a day, 7 days a week. Which questions do customers want answered? We know. Contact us today to get started.