No one can do what you do quite the way you do it.
Being a Jack of All Trades may seem attractive at first, particularly for business owners and entrepreneurs who want to cast a wide net. But trying to do it all often means you never do anything optimally. Sure, offering a broad range of services may get you the spotlight initially, but focusing on your true gift – your niche, your wheelhouse – is what will ultimately draw customers in, and keep them coming back for more.
Specialization in business is imperative. Here are just three reasons why:
- Authority is appealing. No matter what product you offer, or what service you provide, demonstrating your team’s expertise automatically makes customers more likely to trust you and grow to rely on your institutional knowledge and counsel. Specialization in business also helps to build credibility with potential customers who may not be familiar with your brand but know from the word “go” what you do and what you stand for.
- Proficiency pays: There’s a reason the tire center at a big box retailer is cheaper than going to a professional auto shop. Sure, the big box store special works in a pinch if you just need your oil changed or a set of wipers replaced – but if you’re looking for a diagnostic check and upgrades before you make a cross-country road trip, you may want to have your car assessed by a pro instead of dropping it off while you pick up a gallon of milk. In other words, you get what you pay for. Average work = average rates. But when you’re the expert, you can demand a higher sum. And that goes for all industries.
- Expertise yields efficiency: When your business is devoted to a specific niche, you will naturally invest in the tools, training, and talent necessary to remain current in your field. This narrows your focus and cuts down on the multiple learning curves associated with doing 100 things at once. And because you routinely handle new and emerging challenges, you will ultimately be able to adapt at a more rapid pace than your generalist competitors and be among the first to provide solutions.
As a specialist ourselves, Focus Answering Service loves working with professionals who are the best at what they choose to do. Our team of agents is explicitly trained to answer for the industries we assist – from small businesses to property managers to home service companies – and each is fully equipped with a complete understanding of your company’s unique protocols and policies before they ever pick up the phone.
The Focus Answering Service team literally wrote the book on answering service protocols back in 1987. We understand what it means and what it takes to specialize in an industry, and for more than three decades we have been delivering custom, comprehensive services by learning what is important to our clients – and their callers.