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Heed the Call of Your Community this Small Business Saturday


November 11, 2021

Small businesses do big things every day. Focus is one of them. And we’ve been honored to have contributed to the longevity of so many others.

It’s interesting that in the hustle and bustle of our very big job (focusing on our many clients’ phone lines so that they can focus on their businesses), we tend to forget from time to time that we are, in fact, one of the little guys.

Nothing has ever felt “small” about what we do. When we started back in 1987, our first order of business was creating a comprehensive instruction manual for office answering services – like, all of the office answering services. Everywhere. In the world. After that, it was off to the races.

Since then, we have collaborated with sensational small business customers almost every single day. From custom-designing receptionist services and after-hour solutions for a Pennsylvania property management firm to saving a small, seasonal retailer more than $43 grand per year by helping them work smarter, not harder – we’ve seen firsthand the indelible impact that small businesses make. We’ve even helped a beautician give brides the best hair day of their lives. It’s fulfilling, important work. For them, and us.

Being a small business is a designation that Focus wears with pride, and even more so as large call centers continue to eat up the little engines that could across the country, and monolithic corporations continue to farm their calls out overseas.

Here’s another big idea: it’s not the size of the business that matters, it’s the clarity of its message, the compassion and conviction of its people, and the capacity for understanding and service that it demonstrates daily that makes a difference.

Small businesses keep the gears turning in this great, big machine of a world, because of their ability to make a big impact on the small moments that make life worth living.

Small Business Saturday will once again be celebrated on Saturday, Nov. 27. The shopping holiday was initially devised back in 2010 and has been encouraging patrons to help small businesses compete with the big dogs for more than a decade. More than 110 million consumers participated in the 2019 event, according to the Small Business Association.

So, mark your calendars. During the holiday season, it can be easy for things to get drowned out in the white noise of the holly jolly chaos. But we hope one message comes through loud and clear: support small local businesses on Nov. 27 (and every Saturday! And every day!) By doing so, you support your community at large. Soon, a domino effect of support spans the nation, the world – and that helps to ensure a happier new year for us all.