You’re not the only game in town. None of us are. Sad but true. Thanks to the Internet and social media, competition in all industries is fiercer and more prolific than ever. And before they can do business with your company, there are many questions your customers want answered first.
But here’s the good news: you may not be the only game in town, but you’re the only one that does what you do better than anyone else. And by answering the following four questions satisfactorily – and leveraging the power of a person – you can score big with potential customers.
- Why should I trust you? In other words, “What’s your experience with my industry or service or need?” Be prepared to expound upon your certifications and know-how, because prospects are going to want to know how, exactly, you can help them at the end of the day (and throughout the night, and anytime – really – that they have a question or concern). Do you have testimonials from long-term, satisfied customers? Shout them from the rooftops. Or, at least, showcase them on a functional and easily navigated website, complete with all of the different means a future customer can contact you. (Don’t skimp on this particular point. Phone, email, text message, live chat – anything short of a carrier pigeon should be prepped and ready to make connection convenient for your customers.)
- What sets you apart from the rest? Your differentiators as a company are your stock in trade. If you do something better than anyone else – whether that’s building a better mousetrap or offering around-the-clock service that aims to please, point that out in big, bold letters, and let your specialties do the talking.
- Who do I contact if I have a problem? When customers ask this question, most of the time they’re actually asking, “Who do I contact if I have a problem after hours?” Make certain you have an answer for them. As we’ve said before, emergencies don’t follow a 9-5 schedule, and your small business will need a contingency plan when callers have questions and concerns in the waning hours of the night and the wee hours of the morning. Reassuring prospects that someone is available day and night to field calls can lock in a contract. Outsourcing your after-hour calls to a 24-hour answering service can make that possible for you.
- What is your response time? Time is money. Time is of the essence. Time is fleeting. Pick your favorite “time is” adage. Doesn’t matter which – they’re all pretty much true. And in an increasingly digital world where automated systems make callers meander through an audio labyrinth of prompts and false starts before ultimately being transferred to the wrong department – our customers’ time is often wasted. Quick and efficient answers, replies, and solutions are key to your success. And when you leverage the power of a person by outsourcing your calls to the right answering service, you can assure customers that they’ll always reach a human being whose priority is a speedy resolution to their problem.
Focus Answering Service offers 24/7 answering solutions that will help you maximize your customer service throughout 2023 and into the future. Our trained and compassionate agents field calls conversationally and knowledgeably and makes your callers know they matter. We have the answers to the questions your customers need to be answered. Perhaps more importantly, we have the answers to any questions you may have about working with us. Reach out to our team today to learn more.